The WHAT

Words as goods and services.

Your products and services compete every day for pack space, web traffic and summer vacation itineraries. They’re liked, disliked, reviewed and shared on countless pages drifting through the wilds of the Internet. In short, your brand message has quite a few echoes out there. Our words and ideas help them come through clearly.

  • Website copy and content

    Your website is a potential customer’s first stop. Don’t give them a reason to leave. We construct and maintain copy and content that will help keep your site fresh, contextually sound and SEO-ready.

  • Blogs

    Search engines love ‘em and the outdoor product world is full of them. Blogs can be more than traffic builders, they can be brand builders. The Copy & Content Group helps companies devise, manage and write their blogs with compelling direct and long-tail content. Most importantly, we help ensure that you don’t ever become the group that was sure it would maintain its blog, and then ends up writing “Sorry we’re out of touch, been so busy … ” posts every couple of months.

  • Facebook, Twitter Posts

    Brevity is the soul of wit. Unfortunately, social media marketing is often absent of both. Let me help you get it all sorted out and connected to other campaigns and outreach efforts.

  • Print Marketing & Ad Copy

    Print is not dead. It has taken a few shots to the noggin though, that’s for sure. Nevertheless, print ads, collateral, catalogs and direct mail remain essential components to maintaining a compelling brand. Print can still rock.

  • E-newsletters

    E-newsletters are often one of the most neglected forms of marketing in our mix today yet remain very effective for consumer product promotion and sales strategies. The Copy & Content Groups work to keep them tight, on-time and effective.

Marketing Consultation & Non-Profit Communications

  • Website conception and management

    The Copy & Content Group has helped a number of clients build, populate and manage websites. Whether it’s your first site or fifth renovation, we can help interact with designers and programmers, write SEO-enriched content and bouy the workflow to make it audience-centric and get it launched on time.

  • Content management

    Need to secure new customers or revamp a product’s appeal? Let’s work together to integrate data, messaging and revenue goals to secure your product’s place in the market.

  • Non-Profit Communications

    The need to preserve our wilderness areas and perpetuate the principles of positive environmental stewardship is intrinsic to the stability of our culture. But we too often neglect the very resources that allow us to live the way we do. The Copy & Content Group strives to provide special attention to this cause by volunteering its skills to organizations dedicated to maintaining the health of the outdoors. Contact us for more information.