Reasons and influences.

The Copy and Content Group is actually one guy, me: Craig C. Rowe.

I started this practice to get paid for what I like to do: write. I spent more than a decade in a number of reputable organizations in an array of marketing oversight roles for great people who continue to influence and encourage me. However, there is no better feeling than witnessing your own idea for a career come to life. With that, here’s why else I’m in this business:

So I can work less.

Wait, what? No, this isn’t some sort of idealist, creative elitist thing I have going on here. I balance my full time work with my personal passions. Eventually, my hope is to have the two completely mesh. I’m getting there. I still have to “do some dishes,” like accounting stuff, tax paying and business running. But I also have more time to be outdoors. To be active. I hike, bike, explore, fish, camp and climb. Without those things, The Copy and Content Group simply wouldn’t be possible. The active world is where I source my creative energy. It’s how I come up with the taglines and blog titles that make my clients sound and look better.

I hope to eventually use this little effort of mine to inspire others to get out on their own and uncover a passion. After all, that’s all there is to it.