Best Words Under the Sun, Now Available for Business

Creative copywriting and
new media content to inspire outdoor pursuits

The Copy and Content Group works directly with outdoor product companies or in support of their marketing service providers to craft authentic, watertight brand content that promotes, provides and outfits the wilderness experience.

The WHAT

Words as goods and services.

Your products and services compete every day for pack space, web traffic and summer vacation itineraries. They’re liked, disliked, reviewed and shared on countless pages drifting through the wilds of the Internet. In short, your brand message has quite a few echoes out there. Our words and ideas help them come through clearly.

  • Website copy and content

    Your website is a potential customer’s first stop. Don’t give them a reason to leave. We construct and maintain copy and content that will help keep your site fresh, contextually sound and SEO-ready.

  • Blogs

    Search engines love ‘em and the outdoor product world is full of them. Blogs can be more than traffic builders, they can be brand builders. The Copy & Content Group helps companies devise, manage and write their blogs with compelling direct and long-tail content. Most importantly, we help ensure that you don’t ever become the group that was sure it would maintain its blog, and then ends up writing “Sorry we’re out of touch, been so busy … ” posts every couple of months.

  • Facebook, Twitter Posts

    Brevity is the soul of wit. Unfortunately, social media marketing is often absent of both. Let me help you get it all sorted out and connected to other campaigns and outreach efforts.

  • Print Marketing & Ad Copy

    Print is not dead. It has taken a few shots to the noggin though, that’s for sure. Nevertheless, print ads, collateral, catalogs and direct mail remain essential components to maintaining a compelling brand. Print can still rock.

  • E-newsletters

    E-newsletters are often one of the most neglected forms of marketing in our mix today yet remain very effective for consumer product promotion and sales strategies. The Copy & Content Groups work to keep them tight, on-time and effective.

Marketing Consultation & Non-Profit Communications

  • Website conception and management

    The Copy & Content Group has helped a number of clients build, populate and manage websites. Whether it’s your first site or fifth renovation, we can help interact with designers and programmers, write SEO-enriched content and bouy the workflow to make it audience-centric and get it launched on time.

  • Content management

    Need to secure new customers or revamp a product’s appeal? Let’s work together to integrate data, messaging and revenue goals to secure your product’s place in the market.

  • Non-Profit Communications

    The need to preserve our wilderness areas and perpetuate the principles of positive environmental stewardship is intrinsic to the stability of our culture. But we too often neglect the very resources that allow us to live the way we do. The Copy & Content Group strives to provide special attention to this cause by volunteering its skills to organizations dedicated to maintaining the health of the outdoors. Contact us for more information.

The WHY

To save time and add value.

So much can be solved and sold with the right words. But sometimes, you just don’t know where to find them. Or maybe you need a completely fresh take on something. Could be, you just don’t have the time to write another damn e-mail newsletter. (They can be tedious.)

Brands can suffer when the frustrations of internal commitments and time crunches find their way into our marketing. Projects get rushed, scaled back or half-assed. Like a slow poison, half-hearted marketing will eat its way into an organization and sicken its appeal to customers.

A little outside help, from ensuring the new landing pages launch in conjunction with the PPC campaign to making the deadline for your next Shop-n-Save circular ad, can go a long way toward maintaining a vibrant, happy and joyous marketing plan. I can help communicate new ideas and breathe new life into old ones. Ultimately, I save you time and make your company look great. What more reason do you need, really?

The WHO

Reasons and influences.

The Copy and Content Group is actually one guy, me: Craig C. Rowe.

I started this practice to get paid for what I like to do: write. I spent more than a decade in a number of reputable organizations in an array of marketing oversight roles for great people who continue to influence and encourage me. However, there is no better feeling than witnessing your own idea for a career come to life. With that, here’s why else I’m in this business:

So I can work less.

Wait, what? No, this isn’t some sort of idealist, creative elitist thing I have going on here. I balance my full time work with my personal passions. Eventually, my hope is to have the two completely mesh. I’m getting there. I still have to “do some dishes,” like accounting stuff, tax paying and business running. But I also have more time to be outdoors. To be active. I hike, bike, explore, fish, camp and climb. Without those things, The Copy and Content Group simply wouldn’t be possible. The active world is where I source my creative energy. It’s how I come up with the taglines and blog titles that make my clients sound and look better.

I hope to eventually use this little effort of mine to inspire others to get out on their own and uncover a passion. After all, that’s all there is to it.

the-web-log

Hike. Climb. Surf. Run.

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Call us

919.610.8838

Email us

hello@copyandcontentgroup.com

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Located in LAS VEGAS